Typically, once I have an idea for a book, the next step is to see what my editor thinks of the idea- is it viable? marketable? has someone else already beat me to the punch? what does she think? From there, if the response is favorable, I write a book proposal. A book proposal discusses:
- topic-what the book is about,
- the purpose of the book,
- the content and approach you will use
- who is the target audience
- market analysis- competition
- what sets this book apart
A book proposal also includes a table of contents, and sometimes, but not always, a sample chapter. Sample chapters may be needed to show how the book might hang together or to demonstrate your written voice and/or writing skills. Your editor might need a sample chapter with images to sell your book to the Acquisitions Committee. (Acquisitions decides what books will be published- they work according to a publishing schedule based on seasons/sales numbers.) My editor compiles all this and some book sales statistics into a book brief.
If I didn't already have an editor, I would talk with my agent. An agent can sell your proposal to a publisher. I found my agent by word of mouth- someone I knew writing a book had used that agent. Then, another friend used that same agent, so I sent an inquiry (which listed my books, and the books and magazines to which I have been a contributor) about whether they'd be interested in representing my work. My agent said yes!, and we began a series of conversations culminating in my signing an agreement with their agency for the book I am currently writing.
Why did I obtain an agent? After writing a couple books and knowing my editor, I felt very comfortable that I was doing okay with the relationship with my editor, and the advance (the money one receives for writng the book before the book is published) portion of the contract. But I had no way of knowing whether I was doing okay with the rest of the terms in a book contract. And, I lacked the language and information to ask the right questions.
Important advice:
An agent should never ask for money from you before they will represent you. They earn their money by selling your work to a publisher and taking a percentage of your earnings.
If I didn't have a relationship with an editor and I didn't have an agent, I would do what comes next, I would submit my book proposal to the publisher. Quarry, F&W, and Lark all accept submissions and have information posted on their websites about how to proceed.
It seems like a good time to talk about money. From talking with other teachers that write books for various publishers, I can tell you the publishers handle remuneration differently. People have mentioned numbers that range from $4000 to $10,000, and of course the rest of their contracts are unique to their book deal as well.
I don't feel comfortable giving a specific number, because well, somehow that seems unprofessional. I do fall into the middle to upper range of the numbers I just mentioned. I earn more in my advance now than I did with my first. I have not earned any royalties from any books to date. I'm certainly not getting wealthy writing books.
Writing is one aspect of my business. I travel to teach at venues (some of which bring in more income than my first book) and I teach online classes. I have other ideas that I may begin to pursue. People have asked about how this art/writing/teaching life compares financially to what I earned when I left my university position; my gross income is about half of what it was in my old life.
Happiness is worth a great deal, though. And, for me, being home with my children is worth a great deal.
Next, we'll talk about what happens after your proposal is accepted.